LDV is born from the conviction that the best solutions appear when you stop looking at disciplines in isolation. Like Leonardo five centuries ago, we mix art, science and observation to solve real problems.
Leonardo da Vinci didn't separate art from science, nor observation from innovation. He studied bodies and machines with the same curiosity. That synchronicity of disciplines is our working principle.
At LDV we cross sports knowledge, organizational innovation and technology — including artificial intelligence — to design solutions that make sense in the real context of the people using them.
Founded in 2024 by Guillermo Heredia, lecturer at LaLiga Business School and with previous experience at LaLiga.
Sports is our home. We work with clubs, leagues, and federations to increase revenues and improve sporting performance.
Artificial intelligence allows us to bring the same rigor to other sectors: revenue, costs, productivity. Results, not demos.
Our single operating principle: technology only matters when it solves a real problem, measured and shared with the client.